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Fit Life with Kacey
Fit Life with Kacey is a team of dedicated women committed to teaching other women how to lose weight and keep it off for good without sacrificing the things they love!
About
Owner and CEO, Kacey, started Fit Life with Kacey (FLWK) to offer a different approach for women to actually enjoy their fitness and health journey and not despise it. Her team is supported by knowledgeable coaches in the health and fitness industry who aspire to help women become educated and feel empowered to own their health, fitness, and wellness journeys.
Her team's approach focuses on finding balance, so clients can achieve their goals without feeling restricted. Fit Life with Kacey is more than just a workout program or another meal plan — it's a community of support, education, encouragement, and empowerment.
Kacey has been my personal coach/trainer for the last 6 years – and she came to me asking for branding help. Her business started to grow and her branding and image needed to grow with it.
Branding
Kacey had the dream, for a while, of owning her own business. She wanted to see something that was a reflection of herself, and her work ethic but wanted an overall brand and voice that was inviting, educational, and felt trustworthy.
The Fit Life with Kacey logo features a dynamic design encapsulated within a circular frame, exuding energy and vitality. The dominant color scheme revolves around vibrant shades of bright blue, symbolizing motivation, determination, and a fresh perspective on fitness.
The color palette includes bright shades of blue, pinks and green. The bright electric blue serves as the primary color in the palette, symbolizing reliability and trustworthiness. Playful and lively pink hues, inject a sense of femininity, warmth, and positivity into the palette. It is uplifting and energetic, reflecting the brand's emphasis on empowerment and finding enjoyment in your fitness journey. Bright and zesty, lime green brings a burst of freshness and vitality to the color scheme.
Learnings
This is the first brand I've gotten to have a major influence on and it's doing such incredible work for women. When Kacey asked me to help her take this on I felt a spark of inspiration and desire to create not only for her brand but for something I'm proud to be a part of. I learned it's so important to design not just for yourself from time to time but for things, you believe in and align with and also work with people who believe in and trust you.
Growing a brand new social media page is A LOT of work - from planning the content calendar, going through her old content and revamping, and gathering information and resources – it takes a village but I love seeing it all come together.
Overall, it's still a learning experience. As a team, we're exploring and trying new things daily – which I love.
Go give Kacey a follow on her personal instagram page @fitlife_withkacey and follow her team page @teamflwk for free resources and education on fitness and health!